Berlin Fashion Week (next show Jan 28th - Feb 1st)

BERLIN FASHION WEEK, top designers and labels from Germany and abroad will present their latest collections for the Spring/Summer 2009 season. The program of over 120 events is geared primarily towards national and international buyers, designers, and media representatives. Berlin will host exclusive fashion shows and present a packed trade-fair program and several related events, exhibitions, and fashion awards. The Berlin
Senate Department for Economics, Technology and Women s Issues and the business development agency Berlin Partner GmbH present BERLIN FASHION WEEK together with the event organizers of the Mercedes-Benz Fashion Week Berlin, the PREMIUM and STARK fashion fairs, and projektGALERIE.

BERLIN FASHION WEEK s new website, which features a brand new design and comprehensive information in German and English, will receive its official launch today. At www.fashion-week-berlin.com, visitors have access to facts, figures, and background information on all related events. Users also have the opportunity to import highlights automatically to their personal electronic calendar. Further evidence that fashion has overtaken Berlin can be found on the over 1000 placards and City Light posters advertising BERLIN FASHION WEEK all over the city.

The first Showroom-Meile (Showroom Mile) will experience its premiere in the fashionable district of Berlin-Mitte. This year s launch will allow everyone from design professionals to fashion enthusiasts to experience BERLIN

FASHION WEEK and Berlin design first hand. Companies will host designers and their collections; art galleries will enter into innovative and interdisciplinary collaborations; fashion will engage with traditional Berlin royal porcelain; and Berlin fashion schools will initiate exciting projects and show off the work of their best students.

The Mercedes-Benz Fashion Week Berlin will once again take place on Bebelplatz in Berlin-Mitte. Among the designers and labels presenting their collections here are JOOP! Jeans, HUGO, Michalsky, Sisi Wasabi, Vivienne Westwood with Anglomania, pureBERLIN, Kilian Kerner, and Scherer Gonzalez. The Karstadt New Generation Award will also give four outstanding young designers the opportunity to present their collections to
an international audience.

The PREMIUM fair will feature roughly 850 international women s and men s collections, accessories, shoes, perfumes, cosmetics, books, CDs, and home accessories. Premium will also organize a symposium and focus on current themes such as green living.

projektGALERIE will present the collections of international fashion designers from high fashion to avant-garde together with photographic works and contemporary art at select galleries.

In the former Humboldt power station, STARK will present cutting-edge fashion divided into three sections: WATT, VOLT, and AMPERE. The Klauser fashion agency will feature its labels in addition to both established and young designers.
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