New York Fashion Week (next show Feb 13th - Feb 20th)

BARBIE CELEBRATES FIVE DECADES AS FASHION ICON, POP CULTURE PRINCESS AND INSPIRATION TO GIRLS OF ALL AGES

Barbie Brand's Global Celebration Commences with Reveal of Year-Long Line-up of Pink Carpet Events, Marquee Partnerships, Retail Celebrations, Must-Have Products & Numerous Tributes in Design, Fashion and More El Segundo, Calif. (January 26, 2009) - Celebrating 50 years in 2009, Barbie doll's famous face and head-turning style have made her much more than the most popular doll in the world. For five decades, Barbie has inspired girls of all ages to dream, discover and celebrate their girlhood - from fashion to fantasy - all in a world without limits. This year, Barbie will host its biggest worldwide celebration of the brand ever - including a Dream House full of marquee partners and pink carpet events. Girls of all ages will be able to celebrate with exciting events and fashion shows in major global capitals, as well as experience the brand through exciting new initiatives at retail, online and through a collection of celebratory, must-have products. Partners include Mercedes-Benz Fashion Week, Jonathan Adler, Bloomingdale's, Stila, Facebook, and many more to be announced in the coming weeks. "Barbie's legendary 50th year will be the most epic, global celebration in the brand's history," said Richard Dickson, General Manager and Senior Vice President, Barbie. "There are very few brands in the world that serve as a reflection of fashion, culture and aspiration like the Barbie brand, and this allows us the honor of partnering and celebrating alongside an unprecedented roster of the world's most famous and respected names. This is certainly a celebration of 50 fabulous years, however Barbie's 50th Anniversary is also very much about unveiling the next chapter for the Barbie brand and celebrating our future."

Pink-Carpet Events & Destinations


* First-ever Barbie" Runway Show at Mercedes- Benz Fashion Week in New York: In celebration of Barbie's unparalleled fashion heritage, on February 14, 2009, 50 world-renowned fashion designers will come together for the first time ever and showcase real-size, Barbie-inspired looks at Mercedes-Benz Fashion Week in the Tent at Bryant Park. In this monumental fashion celebration - that only Barbie could host - designers will celebrate the past, present and future of fashion, as inspired by Barbie doll, first launched in 1959 as the "Teenage Fashion Model"." Designer names will be announced in early February. (Runway show on February 14, 2009; to be webcast live on Barbie.com).